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District plans unified communications and marketing to reduce confusion and attract students
Summary
A communications committee proposed a district communication plan to reduce redundancy across buildings, rely less solely on social media, and create a marketing plan to retain and attract students, noting a sizable out‑of‑district population.
Staff presented a communications and marketing pillar of the strategic plan that calls for a district communication plan to clarify who communicates what and when across buildings. Presenter S5 said the committee’s first goal is to communicate more but in a streamlined way so families know where to find information.
S5 cautioned that relying solely on social media misses parts of the community and described plans for coordinated messages between district offices and school buildings. The group also recommended a marketing plan to promote district offerings and retain out‑of‑district students.
