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Housing authority unveils communications plan: new email, newsletter, video testimonials and Spanish materials
Summary
Ammon presented a communications and engagement plan focused on expanding outreach (newsletter, social media, speaker series), creating bilingual materials (Spanish/English), launching short video testimonials, and rolling out housingauthority@summitcountyutah.gov as a central contact point.
Ammon (S4), the communications lead, presented a draft communications plan aimed at expanding public engagement and correcting misinformation about affordable housing. "Our primary goal is to foster community engagement and partnerships by enlisting public support and increasing awareness," Ammon said, and outlined tactics including a quarterly speaker series, short video testimonials, and improved website navigation. He noted a push for more materials in Spanish and the use of professional translation services for key documents.
Presenter (S2) announced the new general housing authority email address for public questions: housingauthority@summitcountyutah.gov, with four staff (Anne, Kim, Joan and the Presenter) having access. Ammon detailed distribution channels and targets: a county newsletter (about 3,500 subscribers with a ~68% open rate), local media partners, social media short-form videos, and a plan to routinely update the county'run affordable housing page.
Members suggested expanding graphic materials and creating a one-page outreach packet; Ammon said staff would incorporate feedback and that the communications plan is a "living document" to be updated as priorities and events arise.
