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Oklahoma vehicle regulators adopt permanent advertising rules for dealers
Summary
The Oklahoma New Motor Vehicle Commission unanimously adopted a package of permanent advertising rules on Jan. 20, 2026 covering accuracy, dealer price advertising, lease and closed-end credit term ads, "number '1'" claims, dealership names and enforcement provisions.
The Oklahoma New Motor Vehicle Commission unanimously adopted a package of permanent advertising rules at its Jan. 20, 2026 regular meeting in Oklahoma City. The rules address definitions, vehicle availability disclosures, accuracy in advertising, manufacturer's suggested retail price (MSRP) statements, dealer price advertising, lease advertisements, closed-end credit term advertisements, prohibited statements, dealership name usage, claims of being "number one," and enforcement procedures.
Commissioner Cassie McGlothlin moved to adopt the proposed permanent advertising rules and Commissioner Sam Wampler seconded; the roll-call vote was unanimous. The rules are listed on the agenda by citation (for example, 465:15-3-3 Accuracy and 465:15-5-1.1 Enforcement). The action follows a staff presentation of recent anonymous reports, mystery-shop findings, random on-site investigations and consent orders in process, which commissioners discussed as context for the rule package.
The commission record shows no public comments were received on the rules prior to the vote. The immediate effect is that the adopted citations govern dealer advertising practices under the Commission's authority; commissioners did not state a delayed effective date during the meeting. Next procedural steps were not specified in the meeting minutes.
