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Staff proposes use of DDA marketing funds; board seeks review of creative
Summary
Staff proposed using DDA marketing funds (meeting referenced a $33,000 marketing line) for crosswalk banners, radio ads and concert-series materials and asked the board to consider authorizing purchases; board members asked to see creative before approval.
Staff presented marketing proposals aimed at raising downtown visibility, recommending crosswalk or concert-series banners, radio ads, reusable promo items and welcome packets. The presenter told the group that the DDA has a marketing allocation (stated in the meeting as $33,000) and suggested a one-time purchase of crosswalk banners for the summer concert series along with radio ads and other materials.
Board members asked who will determine the creative and requested that staff circulate proposed materials before purchases. Staff said the DDA has not previously run this specific campaign and that once materials are drafted they will be shared with stakeholders for feedback. The presenter also asked the board to consider authorizing an amount to support these initiatives, with a formal authorization to be considered later once costs and creatives are finalized.
