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CVB reports record visitation and asks council for continued marketing support
Summary
Casey Weismantle of the Aberdeen CVB presented January—or June metrics showing strong growth in users and lodging; CVB asked for continued partnership and additional funding to expand marketing and room-blocking efforts.
Casey Weismantle of the Aberdeen Convention & Visitors Bureau told the council the CVB's January—or June metrics showed notable increases across website users and lodging activity and urged continued council partnership to expand marketing.
"Aberdeen welcomed 81,000, almost 82,000 visitors," Weismantle said, citing Placer AI tracking and the occupancy fee as important tools for measuring visitation and estimating repeat visits. She said website users and new users were up substantially year-over-year and that lodging receipts reported via SIC codes were up about 40.8% year-to-date.
Weismantle said the CVB prints 40,000 visitor guides annually and mails roughly 33,000, and that the organization is expanding digital advertising and influencer partnerships to boost overnight stays. She asked the council for continued partnership and suggested that additional funding would allow the CVB to expand targeted marketing and secure more room-blocks for conventions and sporting events.
Council members asked follow-up questions about physical guide mailings and social-media disruptions; Weismantle said their marketing agency experienced a hack that temporarily suppressed social-media activity but that mail and other channels remained active.
