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Transit officials push advertising outreach after RFP draws no proposals
Summary
Commission staff reported no proposals were received for a third‑party bus‑advertising RFP and outlined design constraints for rear wraps; commissioners supported targeted outreach to the chamber, Grama meetings and social media to boost interest and revenue.
The Kingman Transit Advisory Commission reviewed its bus‑advertising program on July 26 after staff said a recent third‑party advertising RFP received no proposals. "It was out for a couple months... there were, I think 12 people who downloaded the packet, but we did not receive any proposals," Sherry, the transit superintendent, told the commission.
Staff explained that rear‑wrap advertising is complicated by the buses' rear windows, which must remain perforated for driver visibility and therefore limit design options. Sherry said staff had reached out for quotes and that one advertisement was recently placed: "We did just get 1 advertisement. It was placed on last week and it's on our bus 063, which is currently on the green route, and that's for Air Duck Dynasty." Commissioners agreed more active outreach was needed rather than relying solely on mailers.
Members suggested leveraging local channels—chamber of commerce contacts, Grama meetings, the college and social media—to raise awareness and demonstrate value to potential advertisers. Staff said social media and a short video are in development with the city's communications staff and offered to provide printed packets for in‑person meetings. The commission asked staff to return with outreach materials and proposals for rotating ads so buyers receive exposure despite a 10‑bus fleet with typically four buses in service.
