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Staff propose sponsorship tiers, vendor days and QR donation signage to sustain Winterfest
Summary
To reduce event costs and build sustainability, staff proposed sponsorship tiers (gold/silver/friends), vendor days, decoration sponsors and QR-code signage for donations; staff said finance and POS friction remain work to do.
John outlined sponsorship and fundraising tools intended to keep Winterfest sustainable. He described monetary sponsorship tiers (gold, silver, friends of the lights), in‑kind event sponsorships such as cocoa sponsors and vendor booths, and decoration sponsors who would receive signage next to displays. "This is free, but your support helps maintain it for the future. Scan this code if you would like to donate to WinterFest," John said as an example of proposed messaging for donation signage.
Council members suggested other creative revenue ideas (a holiday-themed yard-decorating fundraiser or 'flamingo' charity) and staff noted a technical constraint: their registration point-of-sale requires account creation to accept payments, which can be cumbersome. Tiana said staff are working with finance to streamline the payment flow and will finalize QR signage and registration procedures before the event season.
Staff also proposed bringing vendors to the park on non-event days to generate passive income while keeping park access free for residents.
