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Commission approves Mobil/7 rebrand signage at 2500 Royal Ave with conditions
Summary
Planning Commission approved a comprehensive signage plan to rebrand Speedway to Mobil, adding conditions that building signage be individually lit, that no rapid toggling be used on the fuel message sign, and that staff may administratively approve the pylon sign if it matches the rebrand.
Total Image Solutions representative David Hudgins presented a comprehensive signage plan to rebrand the Speedway station at 2500 Royal Avenue to Mobil, including canopy signage, pump signage, a new wall sign, and an electronic fuel price display. Staff recommended approval with conditions; commissioners raised safety concerns about toggling content on the fuel display and reminded the applicant that any ad‑hoc manual price signs on poles must be removed.
The commission required that the proposed building sign be individually lit channel letters rather than a cabinet sign, that the landscape ground sign not have a toggling display that would distract traffic, and that staff be authorized to administratively approve pylon sign rebranding if it is consistent with the rest of the submitted materials. Motion carried; the applicant will finalize signage materials with staff.
