Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Branding topic
No spam. Unsubscribe anytime.
Visit Broken Arrow pushes family‑focused 'Bullseye' brand and merchandising
Summary
Marketing presenters described a refreshed visual identity and a family‑oriented rollout built around a 'Bullseye' mascot, new guides and promotional merchandise intended to generate organic social content and longer‑term brand equity.
Marketing presenters described a multi‑year creative strategy that foregrounds a family‑focused message and a mascot dubbed 'Bullseye.' A presenter said the community has embraced the mascot and the team has used it across guides, billboards and airport placements to increase awareness.
The creative team showcased recent promo items — coloring books, luggage tags, socks and mugs — and proposed a 'Bullseye Buddies' program for children to foster long‑term affinity. The presenters argued that mascot appearances at events, parades and tournaments can produce simple 'man on the street' video content that drives engagement and helps tell authentic local stories.
Staff and board members discussed using the mascot and guides to support conference recruitment and partner with hotels for group bookings. The creative presentation recommended expanding the asset library, maintaining seasonal guides and testing short video formats, which the team said have shown the best engagement to date.
