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SEO and paid campaigns boost Visit Broken Arrow traffic and guide downloads
Summary
Presenters reported a 71% increase in organic search sessions, more than 4,400 guide downloads from paid social, and broad reach across social and CTV campaigns that helped drive event attendance and email list growth.
Madison Dillingham, who oversees digital strategy at In‑House Advertising, told the board the SEO campaign has produced clear gains: keyword improvements that pushed several target phrases into top search positions and a 71% increase in sessions from organic search since the campaign began. "We've seen a 71% increase in sessions from organic search results since the start of the campaign," Madison said, and reported organic users rose from about 6,000 to over 10,000 in the measured period.
On paid campaigns, Madison reported 4,454 downloads of the visitor guides via paid social (Facebook and Instagram) and a total campaign reach of more than 318,000 unique people within a 250‑mile target area. The holiday CTV and social campaign produced roughly 1,000,000 impressions in a concentrated run and reached about 478,000 unique people in a short holiday push.
Madison said the block party and holiday events produced the best performing assets — short videos and static covers — and that the team recommends continuing to emphasize downloadable guides, segmenting campaigns by geography (50‑ and 250‑mile rings) and leveraging the email list of roughly 4,500 subscribers for monthly newsletters. The board discussed whether to run broadcast/CTV through local cable partners, and staff said they would investigate options for distribution through local channels.
