Consultants from Clarity of Place begin Broken Arrow tourism strategic‑planning process

Consultants from Clarity of Place told the Visit Broken Arrow board they will lead a situational assessment, stakeholder focus groups and a multi‑step planning process intended to produce a usable tourism strategy by September. "My name is Tina Baldacaines, and I am 1 of the principals of Clarity of Place," Tina Baldacaines said, introducing the consulting team and outlining the July site visit schedule.

David Holder, also a principal with Clarity of Place, described the firm’s approach: analyze product and performance, compare Broken Arrow to peer destinations, test assumptions during stakeholder sessions and then deliver an implementation‑focused plan. "This is your plan," Holder said, noting the team will iterate drafts with board feedback and industry trend analysis before final delivery in September.

Jeremy Staley of Kimley Horn, who is partnering on infrastructure and feasibility, said his firm will ground the plan in what city assets and roadways can support. Haley Post described planned focus groups and one‑on‑one interviews with board members, hoteliers and local businesses during the July visit to ensure the plan reflects community priorities. The consultants said they will share contact information and follow up with scheduling so board members can participate in the stakeholder sessions.

The presentation set a timeline for engagement: initial research and comparative benchmarking now, in‑person outreach the week of July 21, iterative drafts through late summer and a final plan in September. Board members did not take any formal action during the presentation but confirmed they expect to participate in focus groups and receive progress reports ahead of the next meeting.