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Regional transit official says Midas bus ridership jumped 850% in Wright County
Summary
Eric Ludwig of Brighton County Economic Development told Wright County supervisors that the Midas bus saw an 850% ridership increase last month, credited to coordinated marketing and partnerships; board members asked about drivers and payment contracts.
Eric Ludwig, with Brighton County Economic Development, told the Wright County Board of Supervisors during open forum that the Midas bus service operating in Wright County experienced an "850% increase in ridership last month," noting marketing, a specialist (Kim Demery) and board outreach as reasons for the jump.
Ludwig said last year at this time ridership was effectively zero and that the current uptick demonstrates utilization of services funded by taxpayers. Board members asked operational questions, including whether the program still needed drivers and how hospital contracts covered some trips; Ludwig replied the program has drivers and that the contract with the hospital pays certain rides.
The item was provided as an informational handout and no formal action was requested; supervisors thanked the presenter.
