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Commissioners adopt Lubbock County brand guide to centralize logos and assets
Summary
The court adopted an official brand repository to centralize county identity assets and guidance; staff said the county seal remains for official government business while an 'LC' outreach identity may be used for recruitment and public outreach.
County staff requested adoption of a centralized Lubbock County brand repository to serve as the official source for the county's identity assets, standards and usage guidance. The presenter said the repository would centralize visual-identity assets and make vector logos and brand guides available to departments and authorized vendors.
The presenter told the court, "Today, I'm just requesting the adoption of the Lubbock County brand repository as the official source for the county's identity assets, standards, and usage guidance." Commissioners discussed that existing printed materials may remain in use until reprinted and that the official county seal will continue to be used for formal government business while the 'LC' identity is intended for public outreach and recruitment. The court voted to adopt the brand guide as presented.
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