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District poll shows base support near 60% for Glendora bond; messaging can push support higher
Summary
Consultant Team Civics reported a 471-interview tracking survey with a ±4.5% margin of error that found baseline support of about 60% for the $86 million bond extension; support rose to 66% when voters were given more information about priorities.
The district’s outside consultant, Charles Heath of Team Civics, told trustees the most recent tracking survey oversampled likely voters and included 471 completed interviews with a 95% confidence level and a ±4.5% margin of error.
Heath summarized the simulated ballot findings: “What we found here is that 60% of people said that they would vote yes,” and he said that when the research provided additional context on specific projects and how bond funds would be used, support rose to about 66%. Heath also said that when aggressive negative arguments were tested the final simulated topline settled near 59%–60%, which he described as still above the 55% passage threshold for school bonds in California.
Heath emphasized the messaging lesson: voters respond to concrete descriptions of how repairs and upgrades (air conditioning, plumbing, career labs, and safety systems) affect students and staff, and that trusted local messengers include teachers, principals and small-business owners. He recommended clear, consistent external communications if the board places the measure on the ballot.
