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Sweetwater officials highlight national media exposure after DoorDash parade and TLC filming
Summary
City staff credited a DoorDash 'parade' video with millions of views, a TLC reality shoot and a WATE Destination Smoky interview for recent national exposure that cost the city little more than staff time.
City administrators told the board Sweetwater recently received substantial national exposure after a DoorDash 'parade' video and other media visits. The administrator said the DoorDash piece had “over 4,500,000 views on his different platforms featuring Sweetwater, Tennessee,” and credited volunteers, the street department and police department for support.
Officials also noted a TLC reality show filmed in town for two days and a WATE segment for Destination Smoky that will air Thursday at 5; staff said local volunteers and the visitor center representative provided good coverage. The board characterized the coverage as positive publicity that could boost tourism without significant city expense.
