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Board approves Aquifer Protection District contract for outreach and landing page
Summary
The board approved a phase‑1 outreach contract with Grineer Marketing to build a landing page, design concepts and analytics for the Aquifer Protection District; advisory board chair Larry Sims and Derek Hullum outlined goals, metrics and a tentative $420/year hosting estimate.
Larry Sims, chair of the Aquifer Protection District advisory board, told the commissioners the proposed contract with Grineer Marketing is a phase‑1 effort to develop a landing page, educational concepts, FAQs, web graphics and analytics that would make information about the aquifer easier to find. "The goal is to get more of a knowledge out to the public on what the Aquifer Protection District is and what the Aquifer is," Sims said. Derek Hullum, the presenter for Grineer, described metrics the vendor can provide and estimated impressions for a potential billboard campaign; he noted that web hosting was estimated at about $420 per year.
Commissioners pressed for measurable goals and a baseline survey to judge effectiveness before committing to larger paid campaigns. One commissioner suggested a pre‑campaign benchmark and follow‑up survey to measure whether public awareness actually changes; presenters agreed that measurement and phased spending would be part of later phases. The contract for phase 1 design and landing-page work was approved and staff will return with any future phase details for additional review.
