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Council OKs Strawberry Days addendum allowing association to recoup $2M rodeo upgrades
Summary
The council adopted Resolution 2026-04 authorizing an addendum to the Strawberry Days agreement after the association fronted $2 million for bleacher improvements. The group may hold up to six additional events annually without rental fees until the debt is repaid and must cover police and event costs.
The Pleasant Grove City Council voted unanimously to adopt Resolution 2026-04, authorizing Addendum No. 1 to the master agreement with the Strawberry Days Association. City Attorney Christine Petersen told the council the association advanced $2,000,000 to fund bleacher and capital improvements at the city-owned rodeo grounds, and the addendum allows the association to hold up to six additional events per year without paying a rental fee until that debt is repaid.
Petersen said the Strawberry Days Association must follow the City’s special-event policies, provide required parking, and pay for all law-enforcement and other event-related personnel costs. “They are providing the upgrades for free, and the City is allowing them to recoup their investment by holding additional events without sharing that revenue with Pleasant Grove,” Petersen said during the presentation. Council Member Cyd LeMone moved to adopt the resolution; Council Member Todd Williams seconded and the motion carried with Council Members Dianna Andersen, LeMone and Williams voting yes.
City staff emphasized that the addendum preserves the City’s right to hold its own sponsored events at the rodeo grounds during non-Strawberry Days dates, and that the original Strawberry Days rodeo agreement otherwise remains unchanged. The association’s responsibility for parking and personnel costs was cited as a condition to avoid additional City expense while the association retires the capital debt.
