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Board discusses placemats, QR codes and postcards to promote Historic Preservation Month
Summary
Members reviewed a family-focused placemat, recommended adding QR codes and tiny-URL links for accessibility, and discussed postcards and target mailing lists ahead of May events.
Board members and staff spent extensive time refining outreach materials for Historic Preservation Month, focusing on a family-friendly placemat, website links and tracking. A board member who identified themselves as a librarian described the placemat as an intergenerational tool: "Reading to your kids is a really big important piece of literacy," the librarian said, arguing the design should include activities for different ages.
Staff proposed embedding a QR code on printed materials that would link to a Historic Preservation landing page. Brad Boland said he would meet with communications to address accessibility and tracking options, noting communications can generate distinct QR codes so staff can measure which posters or postcards generated the most clicks. The board discussed using a postcard mailer and limiting distribution by geography or era (for example, properties built before 1945) to reach contributing structures without excluding neighborhood residents who support preservation.
The board asked staff to return in April with cost estimates and recommended mailing lists; designs and final quantities will be coordinated with the communications team. The discussion emphasized accessible digital links, measurable engagement through unique QR codes, and targeting outreach to maximize local participation.
