Staff tells Brownsburg BZA the Ronald Reagan Logistics Park needs a larger gateway sign; hearing moved toward vote

Planning staff presented the public hearing for BZDV 26-2, a development-standards variance to permit a 341.26 square-foot gateway sign where the code allows a maximum of 250 square feet. The staff report, delivered by "Seth," described three review criteria under the Unified Development Ordinance and recommended approval, arguing the larger sign would improve wayfinding for truck traffic and provide economic benefits to Brownsburg. Seth told the board the proposed sign would be 30 feet tall, 3.2 feet deep and contain 10 tenant spaces, and that it is about 91.26 square feet over the current allowed maximum.

Seth also presented safety and visibility specifics, saying the Brownsburg letters would be legible from about 750 feet to approaching southbound traffic and that the sign location is roughly 1,200 feet from a nearby curve on Ronald Reagan Parkway — providing drivers roughly 11 seconds at posted traveling speed to identify and enter the site. He noted matching signage exists for the other phase of the logistics park and that staff does not view the proposed sign as injurious to public health or safety. Board members asked clarifying questions about the imagery, mirroring of the opposite sign, whether the sign can include gas station branding for adjacent lots and how the code limits signs by corridor. Staff referenced a prior 2012 ordinance and an earlier variance (BCDV 23-12) when explaining past approvals.