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Staff reports highlight Alexander Village marketing, ED summit attendance and ICSC outreach

Balch Springs Community and Economic Development Corporation (Type B) · March 11, 2026
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Summary

Staff presented a Trends and Ridership Report and summarized economic development outreach: over 100 people attended a recent ED summit, the ICSC trade show included marketing of EDC-owned land including Alexander Village, and staff said follow-ups with prospective retailers and restaurateurs are underway.

Economic development staff briefed the board on recent outreach and activity, including a Trends and Ridership Report, economic development activity for the past month and a capital improvement projects list.

Staff said they presented at an economic development summit attended by more than 100 people and that the EDC participated in the ICSC trade show in San Antonio to market EDC-owned land, including Alexander Village and other developable parcels. "We tried to market our EDC-owned land, Alexander Village, and then also other developable land in the city," staff said, noting follow-up conversations with retailers and restaurants.

Staff also referenced a type-A facade improvement grant awarded to the Cowboys event center, which converted a dilapidated retail strip into a multipurpose event venue; staff described the project as well received. Board members asked questions about project timelines and next steps; staff offered to return with updates where appropriate.