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EDC approves $2,500 marketing sponsorship for combined July 4/World Cup-themed event
Summary
The board approved a $2,500 marketing sponsorship for a soccer-themed July 4 celebration tied to World Cup activity, including staff and board jerseys and coordination with the Chamber and Dallas Sports Commission.
The Balch Springs EDC approved a $2,500 marketing sponsorship for the city’s July 4 celebration, which staff plans to theme around soccer to tie in with FIFA World Cup events in Dallas. Jessica Lucero, director of the Community Experience Department, described plans for jerseys, viewing areas and family activities and said staff anticipates a larger audience because of the World Cup matches.
Lucero told the board, "So this year, for our 4th of July, we want to do a soccer themed celebration," and explained the sponsorship request would help purchase staff and board jerseys and provide marketing exposure during the event. Staff said the total project cost is $5,000 and it would seek the remainder from the Type A board; the Type B board approved a $2,500 sponsorship at the meeting. The board also discussed partnerships with the Chamber and the Dallas Sports Commission and confirmed the event is planned for late June/June 27 watch-party timing pending licensing.
Staff will provide sizes and handle distribution for jerseys after the vote, and staff said event permits and licenses are being pursued.
