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Select Board approves ad policy for woodstockvt.com; committee will manage placement and revenue split with chamber
Summary
After months of committee work, the board approved a marketing committee-recommended advertising structure for woodstockvt.com: up to ten advertisements at $1,500 per three-month slot (50% discount for chamber members), with revenue split between the town and the Chamber of Commerce and marketing professionals advising tasteful placement.
The Select Board approved a policy to begin selling advertising space on the jointly owned site woodstockvt.com, with up to ten three-month advertisement slots priced at $1,500 each and a 50% discount for Chamber of Commerce members. Marketing committee members stressed the importance of tasteful placement and avoiding prominent home-page banners that could make the site look "spammy." Representative Roger Logan said the committee worked closely with the Chamber to set pricing and guardrails.
Board members said the town and chamber will split advertising revenue in accordance with the site's joint ownership. Town staff said initial revenue will be posted as miscellaneous revenue in the general fund and that a dedicated revenue account would be established next fiscal year.
Several board members and residents supported following marketing professionals' recommendations about placement and preserving the site's goal of encouraging visitors to plan multi-stop visits to Woodstock rather than being diverted by large ad banners.
