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Cedar Park tourism manager reports continued growth in digital engagement and hotel metrics
Summary
April Davis told council that Cedar Park is outperforming national hotel occupancy averages, cited a 1.6% increase in average daily hotel rate year over year, growth in social-media followers and web sessions, and described engagement with Hunden Partners to refine destination strategy.
April Davis, the city’s tourism and marketing manager, updated the council on tourism metrics and ongoing destination marketing work. She said Cedar Park is outperforming national hotel-occupancy averages and reported a 1.6% increase in average daily rate compared with the same time last year. Digital engagement metrics included more than 56,000 virtual visitor sessions and Instagram growth from 3,200 to over 14,000 followers, which staff linked to targeted statewide advertising and partnership activations.
Davis also described a consultant engagement with Hunden Partners to lead a comprehensive destination-marketing strategy to position Cedar Park for continued event and overnight growth. Council members praised the digital presence; no substantive policy actions were taken during the update, which was informational.
