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Board permits larger monument sign at Dickinson Crossing to improve tenant visibility

Board of Adjustments · April 27, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Board approved a variance allowing a 162 sq ft, 17 ft‑tall multi‑tenant monument sign at Dickinson Crossing (614 W FM 517), after the owner argued the extra height and area are necessary for tenant identification along a busy corridor.

The Board approved a sign variance for Dickinson Crossing at 614 W FM 517 that increases the allowed monument sign area from 150 sq ft to 162 sq ft and the maximum height from 12 feet to 17 feet. Staff explained the center lacks effective street‑facing signage; the owner said the additional height is needed so parked vehicles and site geometry do not obstruct tenant identification.

Owner Ron Alon told the board "I'm requesting a height variance of 17 feet, compared to the current code maximum of 12 feet," and said the proposed sign is "about $40,000" and must be built by a reputable sign company to meet structural guidelines. Board members discussed sight lines, medians and the five‑foot setback requirement; staff confirmed the sign would be set back from the right of way and that its placement should not obstruct drivers exiting the lot. The motion to grant the variance passed.