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Committee moves to activity-based content plan to lift slow-season traffic
Summary
Members proposed structuring site content around activity clusters (hiking, mountain biking, kayaking, family-friendly, farms, music, day trips) to improve SEO and better serve visitors and residents during slow seasons.
The committee emphasized reorienting the website from a venue-first design to activity-focused landing pages intended to increase search visibility and direct visitors to appropriate experiences. One committee member urged a shift in emphasis: "I think we need to start getting much more activity-oriented," noting that practical, searchable pages ("best places to go hiking within 20 miles of Woodstock") would perform better for prospective visitors.
Members enumerated possible category pages—hiking, mountain biking, kayaking, family-friendly activities, farms, music and theater, scenic drives, and 'how to live here' resources for residents—and suggested collaborating with local partners and volunteer guest contributors (high school programs, farmer operators, and local outfitters) to source content and images. They recommended evergreen landing pages that can be updated seasonally to keep content fresh for search engines.
