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Council backs expanding Transportation Demand Management beyond station areas

Santa Rosa City Council · July 29, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Councilmembers supported a TDM program tied to TOC scoring and asked staff to expand applicability to the city’s priority development areas (PDAs) rather than restricting it only to the 0.5-mile station radii.

Staff described a Transportation Demand Management (TDM) program that would award TOC points when developers meet a points threshold through measures such as on‑site childcare, bike and pedestrian improvements, transit subsidies, unbundled parking, and real-time transit displays. The program threshold staff described was 20 points for new developments (20 residential units or 20,000 sq ft nonresidential) to trigger TDM requirements.

Councilmembers generally supported expanding a TDM program beyond the station areas to the broader Priority Development Areas (PDAs) and asked staff to return with a formal program that aligns with existing city plans (the general plan and greenhouse-gas reduction strategy). Councilmember McDonald and others said an expanded TDM approach would be an easier lift for staff, yield incremental points toward TOC eligibility, and help meet climate goals. Staff noted the MTC grant that funded consultant work for parking/TDM policy and said many TDM measures credit existing developer practices; consultants estimated many developers already implement measures that would qualify for credit.