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Council members warn GoZone boundary changes could shift sales tax away from Highland Village
Summary
Council members raised concerns that proposed GoZone and other DCTA service-area changes could reroute shopping trips and reduce Highland Village sales-tax revenue; members asked for earlier notification on service changes and for the city representative to coordinate before votes.
Multiple council members said they were surprised to see service-area maps under consideration and urged more formal input before DCTA votes alter routes or GoZone boundaries. One council member warned that if a GoZone expansion favors nearby Flower Mound or Frisco shopping districts, Highland Village risks losing taxable retail trips: "This huge shift should not be the Flower Mound... That's where I'm coming from," the council member said.
Members asked staff to make communications with the DCTA representative more formal so the council can review proposed service changes at least 30 days before a DCTA vote and vote on a council position if necessary. Council discussion emphasized weighing resident needs (medical access, commuting) against the city's sales-tax interests.
