Commission backs 'You Belong' branding direction; asks communications to return with a final logo

Communications staff showed two color palettes and several logo variants for the local "You Belong" campaign, including an orange and a blue colorway and versions with and without a hippo mascot. Staff said, "We brought 2 colors, 1 of them being the orange that we definitely were wanting," and explained options that included parentheses in the tagline and a hippo icon.

After discussion about contrast and how the mascot would reproduce at smaller sizes, commissioners coalesced around the version with parentheses and asked staff to try a slightly darker hippo color. Chair said, "I think we have a consensus," and staff agreed to return with the final art for posting and implementation in the commission's outreach materials. Commissioners discussed using limited budget dollars for recruiting materials such as T-shirts if the program moves forward.