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Tourism office reports recordable visitation trends, court approves regional ad buy
Summary
Tourism staff reported year-to-date visitor income of $1,886,684.27 and told the court they will run a TV and digital advertising campaign targeting Austin and surrounding feeder markets; the court approved the advertising contract.
The county’s tourism director told commissioners on July 28 that year-to-date lodging and visitor income stands at $1,886,684.27 and that recent ad campaigns shifted feeder markets toward Midland-Odessa and Austin.
"So visitation is still going well...These are from the last...our ad campaigns," Tourism Director (S7) said, and requested approval for a TV and digital advertising contract targeting Austin and nearby communities to boost late-summer visitation. The court approved the contract by motion.
Staff said the tourism office has ordered about 100 posters and 5,000 postcards as part of outreach tied to elections and visitor information. No additional county funding actions were requested beyond contract approval.
