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Public commenters urge proactive film outreach; staff says it already reaches producers
Summary
Two public commenters — a business owner and a city staff member — urged that the job description emphasize proactive outreach to attract film and event business; staff said outreach and permit improvements are already in place and cited recent production revenue.
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Two public commenters addressed the board during the item on retitling event and filming jobs. Laura Pena, who identified herself as a business owner with performance management experience, said the job description should explicitly require proactive industry outreach and measurable outcomes so the city attracts production and event business rather than waiting for applications.
Caitlin Kammerly, who identified herself as the lead special events and filming coordinator for the city, described a heavy workload and said staff have pursued outreach and partnerships. Kammerly cited a recent television production (a series identified in the transcript as "9-1-1") that she said generated about $20,000 for the city. Director Nichols and other staff said they have reduced film-permit turnaround time from 14 to 7 days, maintain contact lists of prior partners and use social media and direct outreach to encourage filming and events in Hermosa Beach.

