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Shores and Islands gives quarterly update on lodging tax, marketing and new digital billboard plan
Summary
Shores and Islands presented its 2025 Q4 report, updates on lodging tax and legislation (SB 104, HB 109), marketing work including podcasts and webcams, a 2026 Play & Stay Guide and plans for a digital billboard on State Route 2.
A Shores and Islands representative provided the Board with the 2025 fourth-quarter report and an update on financials and the lodging tax. The presentation covered pending legislation (SB 104 and HB 109), marketing activities including podcast milestones and webcams, distribution of the 2026 Play & Stay Guide, placement plans for a digital billboard on State Route 2, and a status review of 2025 goals that were completed, in process or incomplete.
The update was delivered during the 10:00 a.m. presentation slot after the Board returned to open session. The transcript does not identify the presenter by name; the record lists the topics and materials shared with the Board. No formal action or vote accompanied the presentation.
