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Organizers say Draper Days drew families despite lower tracked attendance; focus shifts to safety and revenue steps

Draper City Council · August 6, 2024
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Summary

Organizers reported higher sponsorship revenue and a roughly 40,000 attendance estimate from Placer for Draper Days but flagged issues including counterfeit tickets, bike theft, lost children and parade near-misses; council and volunteers discussed next-year changes to staffing, parade pace, and volunteer roles.

Organizers told the council they view Draper Days as a success but said several operational lessons emerged.

"Sponsor donations were up 15%," the event presenter said, adding that rodeo income was up about 14% while acknowledging difficulties tracking under-18 attendees. Staff reported Placer estimated attendance at roughly 40,000 this year, down from an estimated 45,000 last year but noted the platform cannot track attendees under 18 and may undercount teens.

Speakers praised volunteers and emergency staff for keeping incidents low but raised safety concerns. Organizers noted counterfeit tickets, several reports of bikes stolen after being left near the kids' area, and a parade pace that produced near-misses with children running into the street. One organizer recommended adding spotters and reconsidering how candy is distributed to reduce risk.

Council members and staff suggested several operational fixes for next year: earlier volunteer recruitment and a dedicated volunteer to manage revenue-generating concessions that struggled this year, funding stage security after a run-on-stage incident, and refined vendor hours to avoid vendor downtime during the hottest part of the day. The city will review options for ticketing controls and volunteer staffing before next year's planning cycle.