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LCB caucus questions DOH on budget, partner distribution and retail outreach for campaign
Summary
Board member Holmes asked whether the campaign could be promoted more broadly through partnerships or PSAs and asked specifically, "What is the budget?" DOH and GMMB said current promotion is a statewide digital media buy through December and that future expansion depends on reduced state funding levels.
Board member Holmes asked presenters whether the campaign could be expanded through partnerships or treated as a PSA by media outlets and asked directly, "What is the budget?" Presenters replied the current approach is an initial statewide digital media buy and that campaign assets have been made available to partners for distribution through their own channels.
Scott Stroup said there was a previous consumer campaign (referenced as Knowles About Cannabis) and that the team is exploring other outreach options while noting reduced funding levels in state government may limit expansion. Board members suggested posting materials on the LCB website and distributing pocket guides at retail sites to reach visitors and newer adult users; presenters welcomed those ideas and offered to collaborate on next steps.
