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DOH offers bilingual website, videos, booklet and partner toolkit for Cannabis Safely campaign
Summary
DOH and contractor GMMB said the campaign includes a bilingual website (cannabissafelywa.org), 32‑ and 15‑second animated videos, social assets, a 12‑page pocket guide and a partner toolkit made available for statewide distribution; presenters suggested partners could repost and use the assets.
Presenters demonstrated the campaign website and creative assets, including a 32‑second animated spot and shorter cutdowns, digital banners, social media assets and a printable 12‑page pocket guide. Adriana Avelar said the site and materials are available in English and Spanish and that partners can access ready‑to‑use talking points, newsletter content and videos in a single clearinghouse.
The presentation included a sample video script that reminded viewers to "Buy from licensed retailers," "Keep cannabis locked, labeled, and out of reach," and that "Driving high is dangerous and illegal." Presenters asked the board and partners to repost materials and suggested booklets could be distributed at retail sites to reach visitors and new users.
