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Commission weighs rebranding and format changes for long-running Yard of the Week program
Summary
Staff presented proposals to revive the 26–27 year Yard of the Week program by shifting to a monthly honor, adding yard signs, creating a 'Pride in Clearfield' brand, and standardizing photo submissions; commissioners discussed zone assignments and a 'Most Improved' category.
Staff told commissioners that the Mayor and Council have asked whether the long-running Yard of the Week program (in place roughly since 2000) could be updated to raise visibility and reduce commissioner burden.
Deputy Director Curtis Dickson outlined several proposals: shift from weekly to monthly recognition to reduce workload and provide greater visibility; add small yard signs for winners (suggested ~6x12 inches) that could rotate; rebrand the program to emphasize recognition ('Pride in Clearfield'); add a 'Most Improved' category to acknowledge substantial property improvements (commissioners raised concerns about subjectivity and nomination tracking); assign commissioners to zones for monthly judging; and improve communications by requiring higher-quality photos and a standardized photo submission process. Commissioner Jason Linder emphasized increasing weekly social-media communication and requiring higher-quality photos to support effective posts.
No formal decision was taken; commissioners requested staff refine options and provide implementation details and sample communications.
