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Tourism office unveils new website and secures East Coast marketing contracts
Summary
Tourism staff reported a newly launched website with daily updates and won approval for an East Coast multimedia marketing campaign (TV/streaming, digital and billboards) to attract visitors to Brewster County; the court approved the contracts as presented.
Tourism staff reported that the county’s new tourism website has launched and that content is being added daily. The visitor‑promotion team told commissioners they plan an East Coast advertising push across television and streaming platforms, supported by digital ads and potential billboards along the I‑10 corridor to target markets such as New York and Florida.
The tourism presenter said the office has already uploaded 40–50 local businesses and is continuing outreach to add more. He said marketing will include TV placements and digital campaigns (Hulu, Prime), followed later in the season by targeted digital audio (iHeartRadio) and billboards if approved.
The court moved, seconded and approved the marketing contracts and a motion to group the tourism contracts as outlined on the agenda. Staff will return with the contract details and timing for placements.
