Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Civic Process topic
No spam. Unsubscribe anytime.
District hires SiteLogic to run factual outreach for two November ballot questions
Summary
Consultant SiteLogic presented a factual, non‑advocacy communications plan for two November ballot questions—a sinking fund renewal and a homestead restoration question—and reviewed legal limits on district advocacy and expected revenue if the sinking fund is renewed.
The board heard a presentation from Dan of SiteLogic about a district outreach plan explaining two millage questions that will appear on the November ballot: a sinking fund renewal and a homestead restoration question. The consultant described a factual communications campaign—dedicated website, fact sheets, mailers and presentations—emphasizing that the district and consultant will not advocate for or against the questions.
"By law neither us or because we are an extension of the district when we are doing this work. We are not allowed to advocate," Dan said during the presentation, summarizing legal limits on district communications. Board members asked about logistics and accuracy checks; Dan said the campaign would provide clearly labeled, factual materials and mass notification to district families. The sinking fund was described to the board as generating about $500,000 per year; if renewed for 10 years, it would bring roughly $5,000,000 over the life of the authorization.
Board members discussed next steps for marketing approvals and asked for coordination on schedule and messaging. Dan offered to meet with board members to finalize materials and confirmed the campaign will focus on fact‑based information, public town halls and materials for school entryways and social media.
