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City staff describe proposed 10‑year, $500,000 Dr Pepper branding deal for Lindsay Street water tower
Summary
City staff told the council a proposed 10‑year, roughly $500,000 agreement with Doctor Pepper 7 Up would place the company’s logo on the Lindsay Street water tower, include marketing coordination and events, and require completion by Oct. 15, 2026; no vote appears in the transcript.
City staff presented a proposed 10‑year contract with Doctor Pepper 7 Up to place the company’s logo on the Lindsay Street water tower, telling the council the agreement would total about $500,000 and include marketing and event coordination.
“It's, 10 years about and it's $500,000,” the Parks director said while summarizing the core deal, adding that the company would provide final artwork and choose placement on the tower. Staff said the tower is roughly 2,500 feet from the football stadium and offers strong visibility for game audiences. Staff set an internal completion deadline of 2026‑10‑15 so work would be ready before the season’s later home games, but acknowledged the earliest game date would not be met.
The parks staff framed the project as a regional tourism opportunity tied to home football games and related events. Staff also stressed that Doctor Pepper retains ownership of the branding and final artwork; the city would retain maintenance obligations and coordinate scheduling and marketing with the company.
The council asked questions during the presentation but the transcript records no formal motion or recorded vote on the contract during this meeting. The Chair closed the session after staff answered questions and the council adjourned.
