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Board sets mailing party date, outlines personalized annual appeal plan
Summary
Fundraising committee circulated two appeal-letter drafts (new donors and returning donors), discussed personalization strategy and mailing logistics, and moved the mailing party to Nov. 17 to meet pre-Thanksgiving deadlines.
Fundraising leads presented two versions of the annual appeal—one for new donors and one for returning donors—and described an email version, reply card and a bookmark insert for the appeal mailing. The Librarian said the letter drafts will be finalized and printed for a mailing-party assembly.
Board members debated how many letters to personalize, how many volunteers would be needed, and a realistic timeline. The mailing party was moved from Nov. 10 to Nov. 17 to allow time for personalization and printing; the chair said the goal is to mail the appeals the week before Thanksgiving. The board discussed distributing personalization lists to volunteers and splitting the workload so each volunteer would personalize roughly two dozen letters.
