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Planning Commission reviews Mendota Plaza sign plan with electronic message center on one pylon
Summary
The Planning Commission reviewed a concept PUD for updated signage at Mendota Heights Plaza that would add an electronic message center to the lower panel of pylon one, with LED backlighting, night dimming, and an intent to limit color and animation; staff said the sign exceeds typical commercial zoning allowances and would require specific EMC regulations if the application advances.
Community Development Manager Sarah Madden presented Planning Case 2025-08 on behalf of Indigo Signs, a concept Planned Unit Development review for modified signage at Mendota Heights Plaza, 750 N. Plaza Drive. Madden told commissioners the proposed design would alter the plaza’s pylons and add an electronic message center (EMC) to one sign panel while noting the proposal would exceed what commercial zoning normally allows but that the existing sign already exceeds those allowances.
Brian O’Loughlin of Indigo Signs said the EMC would be located on the lower panel of pylon one only and that the design reuses the existing columns. O’Loughlin described LED backlighting and said the proponents intend to dim illumination during evening hours. He said the applicant decided against adding an EMC to pylon two because that pylon sits about 12 feet below grade and is closest to residential property, which would create visibility and nuisance concerns.
Commissioner Jason Stone said the plaza needs signage that supports small businesses, adding, “it would be great for the property to have signage that advertises and helps these small businesses.” Mike Sturdivant of Paster Properties said the owners want the signs to be “tasteful,” and commissioners expressed preference for a monochromatic display, no animation, and controls on message duration and brightness.
Commissioner Cindy Johnson questioned canopy undercarriage lighting and possible effects on nearby natural areas and pollinators; O’Loughlin said the canopy finish and illumination could be adjusted and agreed the team could dim or eliminate under‑canopy lighting to better fit the site’s aesthetic. Madden said that if the PUD proceeds, staff would include more specific regulations for EMCs and provide example language for review.
Next steps: the item was presented in concept to obtain Commission feedback. If the applicant advances a formal application with design changes, staff said revisions would trigger public‑hearing notification and the Commission would review specific EMC regulations and standards.
