Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Economic Development topic
No spam. Unsubscribe anytime.
Council renews Cedar Park marketing and PR campaign after DCI presentation
Summary
Development Counselors International presented results from a two‑year 'awareness to action' campaign for Cedar Park, reporting increased web engagement, earned‑media placements and a planned brand‑lift study; the council unanimously approved contract renewals for the digital and public‑relations work.
Development Counselors International (DCI) presented a two‑year marketing campaign that the firm says has increased Cedar Park’s visibility among site selectors and job‑seekers and driven traffic to the city’s jobs and investment pages.
"We developed a very targeted strategy for Cedar Park," said Britney Borsani, vice president of public relations at DCI, during a council presentation. Borsani described a new website, targeted digital advertising and an earned‑media push that included placements in trade outlets and features in Fast Company and CoStar. Carly Still Johnson, DCI’s senior director of SEO and paid media, said the campaign produced thousands of engagements and more than 6,000 clicks to job boards from advertising that targeted executives and talent.
Council members asked about metrics and tracking. "We are tracking that pipeline," Borsani said, noting DCI follows leads from awareness through visit and sustained conversations with the city’s economic‑development team. The firm said it will conduct a brand‑lift study starting in July to measure how advertising exposure changes perceptions and consider how earned media affects AI search indexing.
Following the presentation, Council voted unanimously to approve the resolutions authorizing contract renewals for the digital marketing and public‑relations campaigns. The motion to accept items F3 and F4 was made by Mayor Pro Tem Kevin Harris and seconded by Council Member Koretz.
The city will continue to receive monthly reporting from the marketing vendor and a more detailed campaign evaluation after the brand‑lift study is complete.
