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Elmhurst board OKs partnership with boosters to sell scoreboard ads; revenue intended for students
Summary
Board approved a partnership with the York Athletic Boosters to place paid advertisements on district digital scoreboards; administration said the district’s share of revenue will go to student programs and the boosters will help solicit advertisers.
Joe Blomquist presented an advertising partnership with the York Athletic Boosters for the district’s digital scoreboards, describing it as a revenue opportunity developed over several months. He said the boosters will help secure advertisers and that proposed ads would be submitted to the board for approval on a regular schedule.
Board members asked about approval timelines, revenue handling, and booster spending authority. A board member emphasized the district's desire to keep revenue local and noted the board’s direction to find ways to use digital scoreboards to support students: "What excites... the most about this partnership is that 100% of the revenues that are generated will benefit our students and our school community," a board speaker said. The board approved the agreement and then approved 12 proposed digital ads for display as an inaugural set.
