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District unveils 'In the Loop' branding and plans modest print newsletter to reach community
Summary
Superintendent described a new communications push with anchor-branded posters across school lobbies and a planned print newsletter, 'In the Loop,' to reach residents who do not use the website or social media; the committee discussed production costs and potential advertising to offset expenses.
District staff presented a new communications and advocacy plan that includes an anchor motif for district branding, posters for school lobbies and a modest print newsletter titled "In the Loop" intended to reach community members who do not regularly use digital channels. The superintendent said staff plan an initial cadence of two issues this year while testing production options and potential advertisers to offset costs.
Staff described the posters as instructional tools for classrooms and common areas and said student voice could be embedded in the newsletter. Committee members raised questions about production budgets and suggested exploring advertising offsets and targeted distribution to reach every family and taxpayer. The committee asked staff to return with estimates and a plan for community outreach and student contributions.
