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LCB to begin rulemaking to expand cannabis retail advertising under SB 5206
Summary
Staff previewed a CR102 to implement SB 5206 (effective Jan. 1, 2026) expanding advertising options for cannabis retailers, including increasing allowed exterior signage; staff plans stakeholder sessions and a draft update soon.
Jeff told the caucus the LCB will pursue rule changes to implement engrossed Senate Bill 5206, which updates and expands advertising opportunities for cannabis retail licensees and took effect Jan. 1, 2026. He said the agency previously opened this rule section in 2022 and has since continued stakeholder outreach; the new rule package will reflect the updated statute. "Some of the changes under this bill included increasing the number of signs on the exterior of the retail premises," Jeff said.
Jeff said a CR101 was filed in October 2022 and that the LCB held a stakeholder meeting on January 9, 2026. He will present draft rule language at the board meeting and answer questions; separate stakeholder sessions are being scheduled to review updated drafts. The caucus did not vote on the package; staff will bring a CR102 for board consideration at the formal meeting.
Why it matters: SB 5206 expands the regulated options for cannabis advertising, which could affect retail marketing and community exposure; implementation will be through administrative rulemaking to reflect statutory changes.
