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Board files CR-102 to implement SB 5206, expanding and restricting cannabis advertising
Summary
The board approved filing a CR-102 to implement Senate Bill 5206: raising exterior sign limits from two to four (with size limits and placement rules), requiring age-labeling on ads, banning depictions associating cannabis with alcohol, tobacco or motor vehicles, and limiting promotions below acquisition cost; public hearing set for April 23.
The Director’s Office asked the board to approve a CR-102 to implement Senate Bill 5206 and to make related changes to WAC 314-55-155 governing cannabis advertising. Jeff Kildall summarized the draft: increase exterior advertising signs from two to four (each under 1,600 square inches and on the same side of the building as the main entrance); exempt small informational signage under a size threshold if they do not include brand images; allow up to two trade-name signs with local-authority compliance; require advertising text to indicate purchases are limited to people 21 or older; and prohibit advertising that portrays alcohol, nicotine, tobacco use, or associations with motor vehicles.
Kildall said the informal comment period ran in October 2025 and a virtual stakeholder meeting was held in January 2026; if the board approves filing the CR-102 a public hearing will be scheduled for April 23 and, if adopted at the planned May meeting, final rules would take effect June 6. "Increasing from 2 to 4 the number of exterior advertising signs allowed on the outside of a cannabis retailer's licensed premise" was among the specific changes Kildall highlighted. A board member moved to approve the CR-102 and the motion was concurred and carried.
The proposed changes also restrict advertising discounts (retailers may not advertise or sell cannabis for less than acquisition cost except for medicinal cannabis) and would defer highway signage to Washington State Department of Transportation standards. Staff will proceed to publish the CR-102 and hold the public hearing, then return with final CR-103 language as appropriate.
