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LCB expands outreach with bilingual trainings and virtual responsible-sales classes

Washington State Liquor and Cannabis Board · March 31, 2026
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Summary

Director/chief Larry reported expanded community engagement: bilingual outreach (Spanish, Mandarin, Cantonese materials), 23 bilingual contacts in 90 days, and virtual responsible-sales classes with 35 liquor and 31 cannabis attendees in recent sessions.

Larry, chief of Enforcement and Education, told the board the division is emphasizing education and community outreach alongside enforcement. "We're meeting licensees where they are both geographically and linguistically," he said, noting the agency has extended its virtual responsible-sales curriculum to cannabis operators and continues in-person compliance trainings.

Larry gave metrics for the last 90 days: 35 liquor attendees in responsible-sales classes, 31 cannabis attendees, and roughly 90 total training contacts in the period. He highlighted bilingual work by Officer Octavio Nogales (Spanish) and Officer Yu Chen (Mandarin/Chinese), and thanked the director's communications team for a Cantonese regulatory translation used to support licensees. The board welcomed the outreach and accessibility efforts; no new regulatory requirements were proposed during the update.