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Commission approves first‑time lodgers‑tax sponsorship for Taos Rodeo Queen
Summary
Taos County approved a new lodgers‑tax sponsorship program and awarded up to $5,000 to 2024 Taos Rodeo Queen Emily Cordova for co‑branding, travel and promotional materials, subject to proof of advertising and accounting; Cordova said unused funds would seed future queens.
County staff introduced a new lodgers‑tax sponsorship program and presented a sponsorship request submitted on behalf of Emily Cordova, Taos’s 2024 rodeo queen. The program is separate from the established lodgers‑tax grant application process and allows a sponsorship up to $5,000.
Cordova explained she would use funds for branded shirts, trailer magnets, tack for her saddle, and modest travel and lodging while representing Taos at regional events; she added any unused money would be passed to her successor. County staff said sponsorships would not be issued as reimbursements but would require proof of advertising placements, mockups and receipts. Commissioners discussed accountability and precedent; one commissioner noted the sheriff’s posse would act as fiscal agent for the sponsorship. The motion to approve the sponsorship passed unanimously.
