Corrado says marketing campaigns generated millions in hotel revenue and booked groups through 2031

Mr. Corrado delivered a multi-page marketing and tourism performance presentation, telling the board the county’s campaigns have driven substantial hotel revenue and bookings. "We booked groups that have an estimated economic impact of over $82,000,000," Corrado said, and he reported that campaigns produced almost $70,000,000 in economic impact during the quarter.

Corrado highlighted campaign metrics—including 98,000 rooms booked attributed to the campaigns, a reported return on ad spend of about 45 to 1, and 16,000 room nights generated. He also cited $3,100,000 in additional hotel revenue attributed to the marketing efforts. A large impressions figure in the transcript appears garbled and was omitted from this summary; the presenter emphasized strong conversion and partnership work with platforms such as Adara, Expedia and Sojourn and with local economic development partners.