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Board discusses newsletter frequency, targeted flyers and using a bond website
Summary
Board members pressed consultants to reach non-social-media community members via more frequent mailings, local newspaper-style inserts and a dedicated bond website with FAQs and a tax calculator. Consultants recommended mixed channels and targeted messaging based on polling.
Board members and consultants debated how to reach residents who are not engaged on social media.
S2 said the quarterly newsletter felt late and sometimes too long; the board discussed replacing or supplementing glossy newsletters with a newsprint-style insert targeted to the broader community and distributing materials to PO boxes. "Quarterlies are really difficult," S2 said, arguing for alternatives including short electronic updates between printed issues.
Consultants recommended a separate bond website with an FAQ, project photos, a bond tax calculator (QR-linked from printed materials), and targeted flyers for specific constituencies such as booster clubs. They emphasized tailoring messages to the community segments identified in polling—prioritizing 1–3 high-support projects in broad mailings while using targeted messaging to reach groups with specific priorities.
