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Board hears polling examples and price-sensitivity testing to shape bond package
Summary
Consultants described how pre‑ballot polling tests multiple price points and packages (examples cited: $57M, $39M, $6M) to measure likely voter support and identify messages and demographic groups to target in outreach.
Consultants explained the role of polling and price-sensitivity testing in shaping a bond proposal.
S1 described a typical polling sequence: an initial 'vote yes/no' read of the ballot language to measure baseline support, followed by deeper questions to test price and scope and to see how education shifts attitudes. Using other districts as examples, S1 said some polling showed roughly 50% support at a $57 million ask, small variation at mid-range asks, and higher support for smaller packages—illustrating how price sensitivity can vary by community.
Board members asked what follow-up questions are used to combine price and support data; S1 answered that subsequent survey modules probe perceived facility conditions, message resonance and demographic differences so targeted messaging can raise support for specific projects. "So at that level, before having any other information, where are they at?" S1 explained, noting initial responses help craft later messaging.
The article reports example figures and methodology discussed; no final package, dollar amount or ballot date has been decided by the board.
